In the U.S., our ancestors were rewarded for purchases with copper coins (and later, more cost-effective green stamps) that could later be redeemed for products. They have been around for a few hundred years. Related content: The Best Retail Loyalty Programs and What You Can Learn from Them A Brief History of Loyalty Programs Ultimately, these programs come down to providing more value to your customers that enhance the relationship on both sides. In addition, loyalty amplifiers like sweepstakes, contests, offers, rebates and paid enrollment keep members engaged after signup. Loyalty programs achieve this through rewards, discounts and incentives that may not be available to non-members. What is a Loyalty Program?Ī loyalty program rewards frequent customers to encourage increased purchases and repeat engagement over time, in addition to increased brand advocacy. So, if you’re planning to launch a loyalty program, or even if you’re revamping your existing one, this guide is a great place to start.

Plus, there are lots of links to related loyalty program content and resources. Should You Partner with a Loyalty Vendor? Using Customer Data to Plan Your Loyalty Program How to Determine the Success of Your Loyalty Program Through Goal Setting and KPIs How to Determine Your Loyalty Program Benefits What Type of Loyalty Program is Right for Your Brand? Why A Fantastic Loyalty Program is More Important Than Ever Before

It’s broken down into the following chapters: Table of Contents In this Ultimate Guide to Loyalty Programs, you’ll learn everything you need to know to get started running a successful loyalty program that your customers will love. It’s tougher than ever to acquire and retain customers, but loyalty programs can be one of the biggest drivers of engagement - if done right.

When it comes to where to buy products or services, your customers have unlimited choices at their fingertips. Customer loyalty is one of the most widely talked about topics today, and for good reason.

Loyalty program explained